# OpenWeb > OpenWeb powers communities across the Open Internet, turning real participation into direct audience relationships, actionable insights, and revenue. This file is the expanded, full-content companion to /llms.txt. OpenWeb (founded 2015 as Spot.IM, rebranded 2020) provides community, moderation, audience engagement, advertising, and monetization technology for publishers and brands. Headquarters: 38 Greene St, New York, NY. More: https://en.wikipedia.org/wiki/OpenWeb ## Company ### OpenWeb — The Community Engine of the Open Internet URL: https://www.openweb.com/ OpenWeb powers communities across the Open Internet, turning real participation into direct audience relationships, actionable insights, and revenue. OpenWeb is the community engine that turns real participation into direct audience relationships, transparent insights, and measurable revenue performance. #### Trusted by Leaders in Media Minutes spent on platform Turn audience participation into long-term strategic business value. #### The System Behind Participation Participation drives repeat behavior, not just content consumption. - Content Articles and editorial content from trusted publishers - Participation Authenticated users interact, react, comment & share - Loyalty Users return more frequently and spend more time on site - Community Like-minded groups form directly on publisher sites - Revenue Returning users and high-attention inventory drive incremental revenue Every step is powered and protected by our best-in-class moderation, Aida #### OpenWeb for Publishers Turn engagement into community, trust, and revenue, on your terms. - Community Build communities that drive continuous participation Turn content into continuous participation through conversation, forums, and other community engagement tools. Learn More - Moderation Scale participation with built-in trust Keep the conversation safe and engaging with our built-in AI-powered moderation. Learn More - Monetization Turn participation into premium inventory Transform participation into premium, high-attention inventory. Learn More #### OpenWeb for Advertisers Activate real intent across the Open Internet Chief of Staff, Home and Memberships Senior Director of Membership at TechCrunch ### Our Mission URL: https://www.openweb.com/our-mission/ OpenWeb is on a mission to improve the quality of conversations online. We're building an internet where content creators of every kind are empowered to truly own their audience relationships and thrive independently. ## Publisher platform ### Publishers overview URL: https://www.openweb.com/publishers/ See why leading publishers choose OpenWeb to keep audiences engaged longer, grow active users, and turn participation into loyalty and revenue. OpenWeb’s Community Core is a unified system that transforms community activity into engagement, transparent insights, and monetization across your properties. #### Trusted by Leaders in Media *changes shown refer to before/after users’ first interaction with OpenWeb and may vary based on implementation. #### The System Behind Participation Participation drives repeat behavior, not just content consumption. - Content Articles and editorial content from trusted publishers - Participation Authenticated users interact, react, comment & share - Loyalty Users return more frequently and spend more time on site - Community Like-minded groups form directly on publisher sites - Revenue Returning users and high-attention inventory drive incremental revenue Every step is powered and protected by our best-in-class moderation, Aida #### One System. Three Core Capabilities. OpenWeb operates through connected parts that turn participation into measurable outcomes. ##### Build Community Community helps transform passive audiences into active participants who return, engage, and build relationships over time, creating a foundation for long-term growth and loyalty. ##### Foster Safe Environments Scale audience participation confidently while maintaining consistent standards, protecting brand integrity, and creating environments where users feel confident engaging. ##### Monetize Engagement Create new monetization opportunities by connecting engagement directly to demand and transform attention into revenue. Chief of Staff, Home and Memberships Senior Director of Membership at TechCrunch ### Community URL: https://www.openweb.com/publishers/community/ Turn passive audiences into a real community with OpenWeb — conversation, forums, engagement tools, and best-in-class moderation working together. Community helps turn passive audiences into active participants who return, engage, and build relationships over time, creating a foundation for long-term growth and loyalty. #### Trusted by Leaders in Media #### Increase Your Audience Engagement Give your readers a reason to stick around, register, and keep coming back. #### An Integrated System That Works For You From first interaction to ongoing participation, each piece works together to help turn readers into engaged communities. ##### Drive Conversation Conversation is a real-time experience designed to drive registrations, engagement, and foster a community, unique to your brand. ##### Host Forums Directly On-Site Forums create persistent spaces, directly on your website, where audiences gather, ask questions, and engage in deeper discussions. ##### Spark Engagement Community Engagement Tools are designed to encourage interaction, reinforce behavior, and keep users connected to your community. ##### Best-in-Class Moderation OpenWeb’s Moderation, Aida, is seamlessly built into the experience, to help foster safer, higher-quality conversations while protecting the community and driving meaningful engagement. Chief of Staff, Home and Memberships Senior Director of Membership at TechCrunch ### Conversation URL: https://www.openweb.com/publishers/community/conversation/ Drive registrations and loyalty with OpenWeb Conversation: a real-time, fully moderated comment experience that turns readers into a returning community. Conversation and engagement tools create space for audiences to engage directly within your content, interacting with each other and sharing sentiment. #### Trusted by Leaders in Media #### Conversation drives: *On average compared to non-engaged users, based on internal OpenWeb data 2024. Results may vary. #### Conversation #### Live Stream Conversations #### Ask Me Anything #### Advanced Moderation Moderate your conversations to help foster safer, higher-quality conversations. #### Boost participation with Community Engagement Tools Community Engagement Features help create interactive experiences, allowing you to prompt conversation, and collect insights on your most engaged audiences. ##### Staff Badges Connect your audience with verified staff and foster meaningful interactions. ##### Popular in the Community Surface your most active discussions and drive more readers to join the conversation. ##### Embeddable Comments Place a comment where you want users to see it within the article. ##### Comment Anchors Alert readers to active conversations happening on your content and invite them to join in. ##### Topic Tracker Keep your audience connected to the discussions most relevant to them. ##### Reactions Capture real-time sentiment and boost interaction effortlessly. Chief of Staff, Home and Memberships Senior Director of Membership at TechCrunch ### Forums URL: https://www.openweb.com/publishers/community/forums/ Own your community and grow your audience with OpenWeb Forums — purpose-built for premium publishers, fully moderated by Aida and built for revenue. Forums is the only community platform purpose-built to help premium publishers own conversations directly on their domains, fully moderated by Aida, optimized for search, and designed to deliver incremental revenue. #### Trusted by Leaders in Media #### Community that works for you ##### Real Engagement Host real-time, high-intent conversations ##### Editorial Presence Strengthen your editorial voice through direct participation ##### Safer Communities Ensure safety with best-in-class moderation ##### Lasting Loyalty Drive loyalty, not just clicks ##### Effortless Start ##### Revenue Lift Deliver incremental media revenue #### Turn participation into ongoing community activity Forums extends engagement beyond individual articles, moments, and news cycles #### Keep the conversation on your site. On your terms. - Ownership You control the environment and the relationship - Visibility Comments and conversations stay on your site - Community Not just content, but connection #### Turn conversations into incremental revenue Chief of Staff, Home and Memberships Senior Director of Membership at TechCrunch ### Moderation URL: https://www.openweb.com/publishers/moderation/ Keep your community safe at scale with OpenWeb Moderation, powered by Aida — automated, best-in-class moderation for higher-quality conversations. Embed moderation directly into the website experience and scale audience participation confidently with OpenWeb’s Aida, powered by 25+ AI models and globaly distrubuted moderation staff. #### Trusted by Leaders in Media #### Our Pillars for a Safe Community - Encourage Civility Elevate the highest quality contributions to the conversation. - Foster Positive Interactions Disincentivize the bad, in line with a publishers’ unique brand standards. - Never Stop Innovating Develop the latest tech and methods in the quest for a safer web. #### How it Works #### 25+ AI/ML Models #### Your Policies are Paramount Chief of Staff, Home and Memberships Senior Director of Membership at TechCrunch ### AIDA — LLM-based moderation URL: https://www.openweb.com/openwebos/moderation/aida/ Meet Aida our LLM-based moderation algorithm. Aida recognizes nuance, learns context, and nearly doubles industry benchmarks for accuracy. #### How does Aida work? ### Monetization URL: https://www.openweb.com/publishers/monetization/ Turn community engagement into incremental revenue with OpenWeb — exclusive, contextually aligned ad experiences that command premium CPMs. Monetize your audience through high-attention environments, participation-based signals, and direct advertiser demand. #### Trusted by Leaders in Media #### More engagement leads to more valuable inventory. - High-Value Inventory Built on real engagement - More Revenue Streams Monetized across multiple surfaces - Better Performance Driven by user behavior signals #### The System Behind Participation Participation drives repeat behavior, not just content consumption. - Participation Users engage with content on publisher websites - Signals Participation creates signals - High-Value Inventory Signals lead to premium-attention inventory - Advertiser Demand High-attention inventory drives incremental revenue #### One System, Multiple Revenue Streams An integrated solution designed to help turn engagement into measurable revenue. ##### SSP OpenWeb’s SSP is built for publishers, prioritizing high-engagement environments where users are actively participating. ##### Community Media Community Media helps transform engagement into high-value inventory. Ads appear within conversations and forums or near engagement tools, meeting your audience where they’re most active. ##### Email Turn your newsletters into premium ad inventory, filled with curated, direct-sold campaigns designed to align with your audience. ##### Newsreaders Have a partnership with a newsreader app? We make it easy to monetize 100% of newsreader content. Chief of Staff, Home and Memberships Senior Director of Membership at TechCrunch ### SSP URL: https://www.openweb.com/publishers/monetization/ssp/ Maximize yield across your owned audience with OpenWeb's engagement-driven SSP — premium, contextually aligned inventory with consistent demand. Publishers should have equal access to ad revenue. OpenWeb SSP is designed to increase your piece of the pie through a simple and focused supply path. #### Trusted by Leaders in Media #### Made for Publishers #### A simple solution to maximize revenue, created with our partners in mind. - Revenue Uplift Drive incremental revenue with a high-performing SSP that is designed to maximize the value of your inventory on its own, with additional gains when integrated with Community Core. - Lightweight and Fast Drive demand and increase revenue without slowing your site, with monetization that runs seamlessly within participation environments and preserves a fast, uninterrupted user experience. - Direct Demand Opportunities Connect your inventory to OpenWeb’s demand ecosystem, giving advertisers access to valuable publisher audiences across content, community, and other high-engagement environments. - High-Performing SSP Leverage a proven SSP that is easy to implement, built to scale, and optimized to help publishers increase the value of their inventory across their owned properties. Chief of Staff, Home and Memberships Senior Director of Membership at TechCrunch ### Community Media for Publishers URL: https://www.openweb.com/publishers/monetization/communitymedia/ Turn your audience into a premium media property with OpenWeb Community Media — monetize engaged communities with contextually aligned ad experiences. Community Media helps convert active engagement into premium inventory, seamlessly integrating ads into conversations, forums, and adjacent tools to reach audiences in their most engaged moments. #### Trusted by Leaders in Media #### Formats as Unique as Your Community ##### In-Conversation Ads This unit seamlessly loads ads between the comments in the conversation section of your page. Zero lift, high impact: requires no overhead lift from partners to begin implementing. ##### Forums Place ads alongside forum conversations to reach users while they’re actively exploring and engaging. ##### Community Engagement Tools Monetize engagement as it happens. Place ads alongside the community engagement tools your audience loves like Popular in the Community, Spotlight, and Reactions. ##### Independent Ad Unit Our Independent Ad Unit (IAU) puts you in control, giving you the flexibility to seamlessly adapt ad experiences to your layout and optimize for user engagement. Chief of Staff, Home and Memberships Senior Director of Membership at TechCrunch ### Email Monetization URL: https://www.openweb.com/publishers/monetization/email/ Unlock new revenue from your email audience — OpenWeb programmatically fills newsletter ad space and extends direct-sold campaigns to your subscribers. OpenWeb Email helps transform your newsletters into premium ad inventory—featuring curated, direct-sold campaigns in a channel highly sought by advertisers and opened by your most engaged, opted-in audiences. #### Trusted by Leaders in Media #### Same great content, all-new revenue. - Massive Scale Maximize revenue across your owned audience by extending Community Core beyond your site into email, turning subscriber attention into scalable, high-value inventory filled with consistent demand. - Flexible Formats Monetize your newsletters without disrupting the reader experience by using native and display formats that are designed to integrate seamlessly into your existing layouts, making ads feel like a natural extension of your content. - White-Glove Service Partner with a team that helps you connect your email strategy into the broader Community Core ecosystem, helping optimize monetization, align demand, and ensure your newsletters drive both engagement and revenue. #### AdFill #### AdServe #### Let’s Monetize your Newsletters Email is already a highly trusted channel. With OpenWeb Email, deliver precisely-targeted ads that maintain engagement while boosting trust and loyalty. Chief of Staff, Home and Memberships Senior Director of Membership at TechCrunch ## Advertiser platform ### Advertisers overview URL: https://www.openweb.com/advertisers/ Reach real people in moments that matter with OpenWeb Community Exchange — connect your brand to high-attention publisher communities across the open internet. OpenWeb’s Community Exchange connects you to communities across premium publishers, turning behavior into clear signals of intent, and enabling campaigns in high-attention environments across the Open Internet. #### Trusted by Leaders in Media #### Traditional advertising reaches users as they scroll. Community Exchange helps reach them as they engage. #### Where Attention Becomes Participation OpenWeb’s community engine powers the environments where audiences actively engage, comment, react, and contribute in real time. - Participation People actively participate across trusted publisher environments - Signals Signals captured from comments, reactions, and topic engagement - Segments Audience segments built from expressed signals, not inferred behaviors - Activation Activated across display, video, native, and in-conversation formats #### User Safety is Brand Safety. OpenWeb’s best-in-class moderation tech is an end-to-end system trusted by the world’s top publishers. That’s brand safety at scale. - Filters unsafe, toxic, and low-quality content at scale. - Supports brand-safe environments across publisher communities. - Reduces spam, bots, and fraudulent engagement. - Helps build audience signals from trusted, moderated conversations. #### Real People. Real Results. OpenWeb’s Community Exchange connects your brand to high-attention environments, turning participation into measurable outcomes across the Open Internet. ##### Media Exchange Activate campaigns across premium publishers through a unified activation layer, bringing together high-attention environments and formats like video, social, rich media, native, and display to drive scalable, high-quality engagement. ##### Community Media Activate your brand within live community environments, where conversations, reactions, and participation signal real attention and intent. With exclusive placements across forums, in-conversation, and contextual units, you reach audiences in the moments where engagement is highest. ##### Newsletter Media Reach real audiences in trusted, opt-in environments where curated content and high attention drive deeper engagement beyond the feed. Chief of Staff, Home and Memberships Senior Director of Membership at TechCrunch ### Community Media for Advertisers URL: https://www.openweb.com/advertisers/communitymedia/ Turn community engagement into measurable outcomes with OpenWeb Community Media — premium, high-attention environments built for brand-safe participation. Community Media places your brand directly within conversations and participation environments, where audiences are actively engaging with content and each other. #### Connect with the right people in real-time, increasing relevance, attention, and impact. #### Where Community Meets Media One platform. Premium placements. Built from real participation. ##### Forums Forums create persistent, high-engagement environments where conversations evolve over time, allowing brands to reach audiences who return frequently, engage deeply, and drive stronger attention and performance. ##### In-Conversation Ads In-Conversation placements position your brand directly within these interactions, allowing you to connect with users as they engage. This increases relevance, visibility, and overall impact. ##### Engagement Tools OpenWeb’s engagement tools, including Reactions, Topic Tracker, and Popular in the Community, give advertisers access to additional high-attention moments across publisher sites where audiences are actively engaged. ##### Sponsored Comments Sponsored Comments let brands enter the conversation natively, appearing within community discussions to drive authentic, high-attention engagement. Chief of Staff, Home and Memberships Senior Director of Membership at TechCrunch ### Media Exchange URL: https://www.openweb.com/advertisers/mediaexchange/ Scale campaigns across premium publishers with OpenWeb Media Exchange — rich media, social extensions, native display, and outstream video built for attention. OpenWeb Media Exchange brings together inventory across premium publishers on the Open Internet into a unified activation layer, allowing you to scale campaigns without sacrificing quality. #### Real Outcomes. Real Impact. Give your readers a reason to stick around, register, and keep coming back. #### Creative built around your outcomes. ##### Unique Inventory Premium, brand-safe inventory across a curated network of engaged publisher communities spanning editorial content, newsletters, forums, and more. ##### Unique Data Audience signals sourced directly from our publisher communities, including content engagement and conversation behavior, unavailable through traditional supply sources. ##### Fully Customizable Formats Share your assets. We transform them into the right ad formats based on the outcomes you want to achieve. #### Capture Attention Where People Lean In Use community-powered audiences across premium inventory on the Open Internet. ##### Rich Media Rich Media brings motion, interactivity, and flexibility to your campaigns, giving audiences a reason to actively engage with your brand and creating experiences that are more memorable and drive higher engagement. ##### Social Extensions Take your existing creative assets, including video, carousel, and shoppable units, beyond the walled gardens and into premium publisher environments. Scale what already works, reach new audiences, and get more out of the assets you already have. ##### Native & Display Native and component-based formats dynamically render to match the host environment, delivering superior CTRs. Display formats available across a wide range of sizes, accessible programmatically at scale. ##### Outstream Video A video format that delivers a natural viewing experience across premium publisher environments, achieving exceptional VTR performance. Chief of Staff, Home and Memberships Senior Director of Membership at TechCrunch ### Newsletter Media URL: https://www.openweb.com/advertisers/newslettermedia/ Reach opted-in audiences through premium newsletter and newsreader inventory with OpenWeb — curated placements for high-quality advertiser outcomes. Newsletter Inventory places your campaigns directly within these trusted publisher newsletters, ensuring visibility within high-quality environments. #### Place personalized ads in curated, opt-in newsletter inventory. - Premium Placements World’s best-known content & newsletter publishers - Contextual Relevance Showcase your message to the right audience - Seamless Experiences Native ads within content keep readers engaged #### Native Ads #### Display Ads Chief of Staff, Home and Memberships Senior Director of Membership at TechCrunch ## Editorial and discovery - Blog: https://www.openweb.com/blog/ - Resources (case studies, webinars, guides): https://www.openweb.com/resources/ - The Community Exchange Podcast: https://www.openweb.com/podcast/ (Spotify: https://open.spotify.com/show/3ubAJ9XtaYvFv397iwsL5U) - XML sitemap: https://www.openweb.com/sitemap_index.xml - Primary llms.txt: https://www.openweb.com/llms.txt - Robots policy: https://www.openweb.com/robots.txt