In the Spring of 2022, OpenWeb acquired ADYOULIKE, Europe’s largest independent SSP. The acquisition allowed us to connect our network of more than 5,000 top-tier publishers, with ADYOULIKE’s tech, delivering brand placements to engaged communities through innovative social advertising experiences.
Since then we’ve been hard at work integrating the best features of ADYOULIKE and incorporating cutting-edge technology in order to provide a new solution that’s tailored to the needs of publishers.
Today, we are thrilled to introduce OpenWeb Exchange, an SSP built to optimize publisher ad revenue and enhance our partners’ performance.
What is OpenWeb Exchange?
OpenWeb Exchange is our lightweight SSP solution built to enhance the performance of a publisher’s ad suite. By leveraging smart supply path optimization (SPO) and floor price optimization, OpenWeb Exchange can help you increase ad performance and drive revenue.
But that’s just the start.
Direct Management on Demand
Using OpenWeb Exchange gives you more access to our in-house demand teams. These teams manage both direct advertising and campaigns that come via DSPs. We will make our demand-side teams available to our OpenWeb Exchange partners to help you find new demand for your inventory.
This direct management benefit is just another way OpenWeb works hard to ensure partners can grow ad revenue across all their inventory.
Why Launch an SSP?
Because we’re building a better web. We built OpenWeb Exchange with a clear vision in mind: to create a web that is profitable for publishers, safe for users, and fair for advertisers. By developing our own SSP, we’re offering publishers unique demand both direct and programmatically, which in turn provides advertisers with high-quality and unique inventory.
This approach both enhances performance and simplifies our partners’ tech stack management by reducing the number of intermediaries involved. The result is a streamlined and more transparent process.
Interested? Fill out our form and let’s have a conversation
