How a Comscore Top-20 Publisher Earns 74% of All New User Registrations with OpenWeb
Website visitors are largely transient for even the largest publishers. Converting them into registered users is essential to build a vibrant community, but requires new strategies and tools.
A Comscore Top-20 publisher partnered with OpenWeb and implemented our end-to-end community engagement solutions on all their owned website and app properties. Today, 74% of all their registered users are attributable to OpenWeb products.
Read on to uncover how OpenWeb converts casual readers into known, registered users for publishers.