REPORT
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The digital ecosystem is changing fast. As advertisers move beyond walled gardens, they’re looking for partners who can offer more than reach; they want transparency, control, and data they can trust. The Open Internet Advantage: Why Advertisers are Moving Beyond Walled Gardens explores how this shift is redefining performance and partnership.
Based on a global survey of advertisers, the report uncovers how first-party data, logged-in identity, and engagement depth are becoming the new currencies of success.
This isn’t the end. It’s a new beginning.
In the report, we dive into:
— How advertisers are rebuilding their strategies around trusted, privacy-first data;
— Why publisher-owned identity frameworks are emerging as the new standard;
— How engagement depth is transforming audience quality and performance;
And more.
This is more than a market report; it’s a roadmap for how advertisers and publishers can win together in the post-cookie world.
Download the full report by filling out the form on this page.
Download The Report
