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On this episode of The Community Exchange Podcast, we welcome Lindsay Van Kirk, SVP and General Manager of Decipher at People Inc, to discuss:
In our discussion, MSG and Lindsay discuss:
— Her early days at AppNexus scaling sales operations and learning from tough feedback
— Transitioning across ops, strategy, and product roles to drive publisher-side innovation
— The strategic foundation behind Decipher: intent-based data, cookieless targeting, and scalable ad solutions
— The unique partnership between People Inc and OpenAI
— What “Google Zero” means for publishers and the push for diversified traffic and monetization
— The evolving role of AI in content creation, attribution, and marketplace equity
— Why original human-created content is still irreplaceable in an AI-driven world
— A positive outlook for the open internet built around first-party data and publisher empowerment
And more.
New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
In our discussion, MSG and Lindsay discuss:
— Her early days at AppNexus scaling sales operations and learning from tough feedback
— Transitioning across ops, strategy, and product roles to drive publisher-side innovation
— The strategic foundation behind Decipher: intent-based data, cookieless targeting, and scalable ad solutions
— The unique partnership between People Inc and OpenAI
— What “Google Zero” means for publishers and the push for diversified traffic and monetization
— The evolving role of AI in content creation, attribution, and marketplace equity
— Why original human-created content is still irreplaceable in an AI-driven world
— A positive outlook for the open internet built around first-party data and publisher empowerment
And more.
New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
Guest
Lindsay Van KirkSVP & Group GM, D/Cipher, People Inc
Lindsay Van Kirk is the SVP and Group General Manager of D/Cipher, People Inc market-leading intent targeting solution. Lindsay started her career in programmatic at AppNexus, where she worked on the AppNexus Publisher Suite and led marketplace/exchange product strategy. She was tasked with leading the DSP product team immediately prior to the AppNexus acquisition by AT&T, and led the launch of the first technology product post-acquisition, Xandr Invest. After AppNexus/Xandr, Lindsay ran sales, product, and operations at various fintech companies. Most recently, she returned to AdTech to lead Product at Operative, where she managed a global team across 7 different SaaS products serving the largest media companies in the world. Lindsay received her BSFS in Culture and Politics from Georgetown and has received certificates in Arabic from Yale and the American University in Cairo.
Host
Matthew Scott Goldstein (MSG)Independent Analyst / Advisor / Consultant
