Picking Product Leaders with Jennie Baird

On this episode of The Community Exchange Podcast, we welcome Jennie Baird, Chief Product Officer at BBC Studios.

In our discussion, MSG and Jennie discuss:

— Her methods for building and leading product teams,
— Building the product functions at News Corp,
— Her advocacy for the ethical use of data,
— The widespread effects of generative AI on the media landscape,

And more.

Guest

Jennie Baird

Chief Product Officer, BBC Studios

Jennie Baird is responsible for BBC Studios’ global product strategy, ensuring the company maximizes the value of its digital portfolio -- including its digital direct-to-consumer platforms as well as the digital capabilities that enable them. She is also a key connector between BBC Studios and teams across BBC Group. Baird joined BBC Studios in February 2022 as EVP and Managing Director, Digital News and Streaming, and was promoted into her present position in January 2024. Prior to the BBC, Baird was SVP and global head of product at News Corp. Earlier in her career, she was instrumental in bringing the pioneering and award-winning website SmartMoney.com to market in the mid-1990s.

Host

Matthew Scott Goldstein (MSG)

Independent Analyst / Advisor / Consultant

Guest

Host

Episodes

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