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On this episode of The Community Exchange Podcast, we welcome Ken Blom, Chief Business Officer at BuzzFeed.
In our discussion, MSG and Ken discuss:
— Ken’s career path from search and agency work to joining BuzzFeed in its early social-first days
— Lessons from scaling BuzzFeed through the rise of Facebook distribution, Tasty, and branded content
— The challenges of platform dependency and what publishers can learn from the “Facebook era”
— How affiliate and commerce revenue models evolved into major drivers for digital media
— The disruptive impact of AI, LLMs, and “Google Zero” on traffic, discovery, and publisher economics
— Why attribution, data access, and payment marketplaces will define publisher–AI relationships
— The role of community, creators, and brand-owned platforms in building sustainable engagement
— What the next generation of publishing innovation may look like, from apps to the “agentic web”
And more.
New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
In our discussion, MSG and Ken discuss:
— Ken’s career path from search and agency work to joining BuzzFeed in its early social-first days
— Lessons from scaling BuzzFeed through the rise of Facebook distribution, Tasty, and branded content
— The challenges of platform dependency and what publishers can learn from the “Facebook era”
— How affiliate and commerce revenue models evolved into major drivers for digital media
— The disruptive impact of AI, LLMs, and “Google Zero” on traffic, discovery, and publisher economics
— Why attribution, data access, and payment marketplaces will define publisher–AI relationships
— The role of community, creators, and brand-owned platforms in building sustainable engagement
— What the next generation of publishing innovation may look like, from apps to the “agentic web”
And more.
New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
Guest
Ken BlomChief Business Officer, BuzzFeed
Ken Blom serves as BuzzFeed, Inc.‘s Chief Business Officer. He brings a decade of experience and strategic foresight at BuzzFeed to drive our ambitious new direction. With a track record of delivering results and innovation, Ken’s leadership will be instrumental in leveraging ad tech to enhance our programmatic and affiliate businesses and driving growth across client partnerships. In his recent role as Executive Vice President of BuzzFeed’s Business Strategy and Operations, Blom led a dynamic team across revenue operations, ad product development, sales and marketing. With over 20 years in digital media, his expertise spans Search Engine Marketing (SEM), Paid Social Advertising, and Branded Content Marketing. Prior to his roles at BuzzFeed, Blom served key positions across and paid media at IPG media brands, where he played a pivotal role in shaping clients’ digital performance.
Host
Matthew Scott Goldstein (MSG)Independent Analyst / Advisor / Consultant
