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On this episode of The Community Exchange Podcast, we welcome Jonah Goodhart, Co-founder and CEO at Mobian.
In our discussion, MSG and Jonah discuss:
— Jonah’s career journey from founding early internet ventures to co-creating Right Media, Moat, and now Mobian
— Lessons from building and scaling companies that reshaped digital advertising, measurement, and verification
— Why attention—not impressions—is the scarcest resource in today’s media ecosystem
— How Moat pioneered viewability and attention analytics, and what it taught about publisher–advertiser dynamics
— The disruptive impact of AI on brand safety, verification, and the contextual value of content
— How publishers are losing monetization opportunities due to misclassified “unsafe” inventory—and what can be done about it
— Why context, data, and content remain critical assets in an AI-first world
— The future of publishing, personalization, and community in a zero-click environment
And more.
New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
In our discussion, MSG and Jonah discuss:
— Jonah’s career journey from founding early internet ventures to co-creating Right Media, Moat, and now Mobian
— Lessons from building and scaling companies that reshaped digital advertising, measurement, and verification
— Why attention—not impressions—is the scarcest resource in today’s media ecosystem
— How Moat pioneered viewability and attention analytics, and what it taught about publisher–advertiser dynamics
— The disruptive impact of AI on brand safety, verification, and the contextual value of content
— How publishers are losing monetization opportunities due to misclassified “unsafe” inventory—and what can be done about it
— Why context, data, and content remain critical assets in an AI-first world
— The future of publishing, personalization, and community in a zero-click environment
And more.
New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
Guest
Jonah GoodhartCo-Founder & Chief Executive Officer, Mobian
Jonah Goodhart is the Co-Founder and CEO of Mobian. Previously, Jonah was the Co-Founder and CEO of Moat (acquired by Oracle) and founding investor in Right Media (acquired by Yahoo). Jonah is also a partner in WGI Group, an investment group with over 100 investments in the technology space.
Host
Matthew Scott Goldstein (MSG)Independent Analyst / Advisor / Consultant
