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On this episode of The Community Exchange Podcast, we welcome Tatyana Zlotsky – CEO of A Place for Mom.
In our discussion, MSG and Tatyana discuss:
— Tatyana’s career journey from marketing leadership at American Express to becoming CEO of A Place for Mom
— Lessons from building customer-centric innovation at scale, including launching Small Business Saturday
— The evolution of performance marketing and what today’s shifts in channels mean for brands and publishers
— How content, data, and SEO can serve as strategic growth engines for any business
— The role of community and trust in building enduring consumer relationships
— Rebranding lessons: moving beyond spokespeople to creating authentic, mission-driven brand identities
— The disruptive impact of AI, Google Zero, and changing user behavior on traffic and discovery
— Why the future of marketing and publishing depends on trust, transparency, and proactive planning
And more.
New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
In our discussion, MSG and Tatyana discuss:
— Tatyana’s career journey from marketing leadership at American Express to becoming CEO of A Place for Mom
— Lessons from building customer-centric innovation at scale, including launching Small Business Saturday
— The evolution of performance marketing and what today’s shifts in channels mean for brands and publishers
— How content, data, and SEO can serve as strategic growth engines for any business
— The role of community and trust in building enduring consumer relationships
— Rebranding lessons: moving beyond spokespeople to creating authentic, mission-driven brand identities
— The disruptive impact of AI, Google Zero, and changing user behavior on traffic and discovery
— Why the future of marketing and publishing depends on trust, transparency, and proactive planning
And more.
New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
Guest
Tatyana ZlotskyChief Executive Officer
As CEO of A Place for Mom (APFM), Tatyana Zlotsky leads the Company’s strategic vision, operations, and management. She brings over 20 years of experience driving strategic business outcomes, operational excellence, and innovation. Under Zlotsky’s leadership, A Place for Mom continues to grow and expand its offerings across the continuum of senior care. Since joining APFM in 2019 as CMO, Zlotsky has been instrumental in the company's success and most recently served as President and Chief Revenue Officer where she led the commercial organization to deliver accelerated revenue growth. Prior to her tenure at A Place for Mom, Zlotsky spent nine years at American Express, where she worked in the U.S. Small Business division, driving significant growth by transforming the company’s go to market strategy and digital ecosystem. Prior to American Express, she held executive positions at several other Fortune 500 companies and technology startups. Zlotsky holds an MBA in marketing and finance and a bachelor’s degree in marketing from Rutgers University School of Business.
Host
Matthew Scott Goldstein (MSG)Independent Analyst / Advisor / Consultant
