OpenWeb | The End of Scale: How changes in referral traffic and cookie deprecation are rewriting the rules of the media industry

REPORT

The End of ScaleHow changes in referral traffic and cookie deprecation are rewriting the rules of the media industry

Download The Report

Publishers have thrived on scale for more than a decade, a fact that has benefited publishers and advertisers from the beginning.

Today, with the continued enhancement and adoption of Generative AI and the deprecation of third party cookies, the walled gardens are grabbing more user time and keeping users’ attention on their own properties, away from publishers’ sites.

With that, publishers can no longer expect the same reach and scale the they once garnered.

However, that does not mean the end for publishers. There are other ways for publishers to reach an engaged audience without relying on scale.

Inside this report, we will cover:

— Why and how this era is ending and what’s replacing it;
— What online community looks like in a post-scale era;
— Tactics for publishers to diversify revenue;
— Great advice from industry experts.

Download The End of Scale by filling out the form above.

Download The Report

Let’s have a conversation.

Right now OpenWeb has a limited number of partners we can work with in order to provide the highest quality service to each and every one. Let us know you’re interested and stay informed about how OpenWeb is empowering publishers and advertisers to change online conversations for good.