Driving Growth Through CommunityHow The New York Post Grew User Engagement With OpenWeb
Ariscielle NovicioSVP and Head of Technology, The New York Post
Lior RevivoVP of Product, OpenWeb
Michael LissVP of Product, The New York Post
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The engagement game is getting tricker. Sure, producing high-quality content is important—but how else can publishers truly stand out in an increasingly-crowded field?The answer lies with a loyal, engaged community. When audiences find more reasons to interact with content, and engage with others, publishers win.Take The New York Post—one of America’s largest newspapers, and one of OpenWeb’s 3,000+ loyal communities. Since partnering with OpenWeb, and hosting social experiences like commenting and reactions, the results they’ve seen at The New York Post have been incredible.At Driving Growth Through Community, we were joined by Ariscielle Novicio (SVP and Head of Technology, The New York Post), Michael Liss (VP of Product, The New York Post) and Lior Revivo (VP of Product, OpenWeb) to uncover:— How The New York Post’s community has been transformed into an engine for loyalty, engagement, and first-party data,— What the future of community looks like for The New York Post and for the publishing industry,— Strategies publishers can implement right away to beat their goals; and much more.Download the webinar today to learn more.
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