Igniting LoyaltyIGN’s Strategy for Growth
Peer SchneiderEVP, Chief Content OfficerIGN
Jada GriffinHead of CommunityIGN
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70% of traffic, on average, is transient: users who land, read, and never return.Everyone in publishing knows that return users are the most valuable kind: they’re more likely to stick around longer, engage with more content, and register with you.So, how do we create loyal users that keep coming back? In other words, how can we create a community?The great content you produce is a big part of the answer. But on its own, it’s just not enough.For OpenWeb partner IGN, the key to community is going all-in on a strategy that turns user experience innovation into a science. And for years, IGN has fostered an incredibly loyal community—one of the strongest on the OpenWeb network.At Igniting Loyalty: IGN’s Strategy for Growth, we were joined by Peer Schneider (EVP, Chief Content Officer) and Jada Griffin (Head of Community), two executive leaders who’ve successfully nurtured IGN’s readers into the hub of loyalty it remains today.During the webinar, we talked through:— How IGN motivates registered, returning users to stick around longer.— Why they focus on engaging users on their site (and not on social channels).— How they generate loyalty between their brand and their users.— Plans to introduce new users to their engaged community in 2023, and more.Want to hear more, straight from IGN leaders? Download the webinar on-demand at the form above.
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