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Civility is Contagious: See How OpenWebOS Tech Curates Quality

By Kristen Dunleavy

A quality conversation is fact-based, productive and informative, stays on topic, and doesn’t devolve into personal attacks. Effective moderation—like OpenWeb’s AI and machine learning-powered technology—reduces toxicity, leading to engaging, high-quality conversations. And our experience shows again and again: quality is the best way to turn your casual readers into returning, registered users.

One of the ways we do this is by surfacing the most productive comments to the top of the conversation using our “Best” Sorting algorithm. This extremely influential feature is improving the quality of conversations across the OpenWeb network. See how it works here:

“Best” Sorting” automatically curates the comments section by identifying and exposing high-quality content while minimizing risk exposure.

Civility is contagious

According to one report, “When people are exposed to civil content, they are much more likely to civil content themselves.”

And at OpenWeb, we’ve seen this in action. And civil, high-quality conversations yield better results for our publisher partners—including 35% more time on-site and 200% more pages viewed by active users. In fact, there is a direct correlation between lifts in civility and lifts in pageviews.

Learn more about “Best” Sorting and how we’re changing the game for publishers with quality conversations.

Let’s have a conversation.

Right now OpenWeb has a limited number of partners we can work with in order to provide the highest quality service to each and every one. Let us know you’re interested and stay informed about how OpenWeb is empowering publishers and advertisers to change online conversations for good.