Driving Editorial Strategy With Audience Insight

Established in 1785, The Times is one of Britain’s oldest and most influential newspapers, known for its top-quality journalism and highly engaged readership.

Since 2022, The Times has been working with OpenWeb to power their community engagement, foster an engaged conversation around topics that matter, and build loyalty with their readers.

The Times was keen to better understand how engaged their community was in the topic of Brexit, four years on from Britain’s formal withdrawal from the EU.

In this case study we reveal how The Times drove editorial strategy using audience insight with OpenWeb.