OpenWeb

formerly known as Spot.IM

Turn audience participation into growth and revenue

OpenWeb’s Community Core is a unified system that transforms community activity into engagement, transparent insights, and monetization across your properties.

OpenWeb publisher dashboard preview

Trusted by Leaders in Media Trusted by Leaders in Media

  • CNN
  • Yahoo!
  • Forbes
  • The Wall Street Journal
  • The Times
  • New York Post
  • Hearst
  • The Weather Channel
  • Footballco
  • ABC News
  • HuffPost
  • IGN
  • TED

79%

Stay longer on site/app

45%

Engage more each session

23%

Consume more content

*changes shown refer to before/after users’ first interaction with OpenWeb and may vary based on implementation.

The System Behind Participation

Participation drives repeat behavior, not just content consumption.

  1. Content

    Articles and editorial content from trusted publishers

  2. Participation

    Authenticated users interact, react, comment & share

  3. Loyalty

    Users return more frequently and spend more time on site

  4. Community

    Like-minded groups form directly on publisher sites

  5. Revenue

    Returning users and high-attention inventory drive incremental revenue

Every step is powered and protected by our best-in-class moderation, Aida

One System. Three Core Capabilities.

OpenWeb operates through connected parts that turn participation into measurable outcomes.

Community example

Build Community

Community helps transform passive audiences into active participants who return, engage, and build relationships over time, creating a foundation for long-term growth and loyalty.
We have had great success driving real-time conversations and surfacing relevant content to our audience leveraging OpenWeb’s platform, best-in-class moderation and seamless integration. We have also had the opportunity to be part of their innovative monetization initiatives that have significantly driven our revenue KPIs.
Matt Murphy

Matt Murphy

Chief of Staff, Home and Memberships

MarketWatch is constantly looking for innovative ways to engage with our readers and help all understand what the news of the day means for you and your money. OpenWeb has been a tremendous partner on this mission. They’ve demonstrated responsiveness, a strong sense of loyalty, and excellent performance from integration onward
Dan Shar

Dan Shar

GM MarketWatch

We’ve been impressed by results from launching our new commenting system. We saw our comment volume double month over month after launching OpenWeb on our site. The product is slick and easy-to-use, and the results are stunning. It’s also the best tool we’ve seen for content moderation as it helped us squash the horrible spam problem on our site. Highly recommend.
Travis Bernard

Travis Bernard

Senior Director of Membership at TechCrunch

I’ve noticed since I started commenting more frequently, there has been more discussion and a little less judgment. Our moderating platform Spot.IM makes sure all comments are within our editorial policy.
Hannah Rimm

Hannah Rimm

Editor, Money Diaries

Find the latest analysis and insight in our blog.

Blog - Why Conversations Are the Most Valuable Ad Inventory on the Internet

Articles, Conversations

Why Conversations Are the Most Valuable Ad Inventory on the Internet

By Kelly Andresen

Announcements, News

The World Cup Is Testing Every Publisher & Sports Community on the Internet

By Victor Yakovlev

Announcements

OpenWeb Launches Community Exchange Platform, Names Kelly Andresen Executive Vice President of Demand Sales

By Andrew Arida

Articles, Tech

Community Is Not a Feature — It’s the Future of Publishing

By Andrew Arida

Let’s have a conversation.

Right now OpenWeb has a limited number of partners we can work with in order to provide the highest quality service to each and every one. Let us know you’re interested and stay informed about how OpenWeb is empowering publishers and advertisers to change online conversations for good.

For any legal matters, please contact us at legal@openweb.com.
For any legal matters, please contact us at legal@openweb.com.