OpenWeb

formerly known as Spot.IM

Turn attention into incremental revenue

Monetize your audience through high-attention environments, participation-based signals, and direct advertiser demand.

Trusted by Leaders in Media Trusted by Leaders in Media

  • CNN
  • Yahoo!
  • Forbes
  • The Wall Street Journal
  • The Times
  • New York Post
  • Hearst
  • The Weather Channel
  • Footballco
  • ABC News
  • HuffPost
  • IGN
  • TED

More engagement leads to more valuable inventory.

  • High-Value Inventory

    Built on real engagement

  • More Revenue Streams

    Monetized across multiple surfaces

  • Better Performance

    Driven by user behavior signals

The System Behind Participation

Participation drives repeat behavior, not just content consumption.

  1. Participation

    Users engage with content on publisher websites

  2. Signals

    Participation creates signals

  3. High-Value Inventory

    Signals lead to premium-attention inventory

  4. Advertiser
    Demand

    High-attention inventory drives incremental revenue

One System, Multiple Revenue Streams

An integrated solution designed to help turn engagement into measurable revenue.

SSP

OpenWeb’s SSP is built for publishers, prioritizing high-engagement environments where users are actively participating.
We have had great success driving real-time conversations and surfacing relevant content to our audience leveraging OpenWeb’s platform, best-in-class moderation and seamless integration. We have also had the opportunity to be part of their innovative monetization initiatives that have significantly driven our revenue KPIs.
Matt Murphy

Matt Murphy

Chief of Staff, Home and Memberships

MarketWatch is constantly looking for innovative ways to engage with our readers and help all understand what the news of the day means for you and your money. OpenWeb has been a tremendous partner on this mission. They’ve demonstrated responsiveness, a strong sense of loyalty, and excellent performance from integration onward
Dan Shar

Dan Shar

GM MarketWatch

We’ve been impressed by results from launching our new commenting system. We saw our comment volume double month over month after launching OpenWeb on our site. The product is slick and easy-to-use, and the results are stunning. It’s also the best tool we’ve seen for content moderation as it helped us squash the horrible spam problem on our site. Highly recommend.
Travis Bernard

Travis Bernard

Senior Director of Membership at TechCrunch

I’ve noticed since I started commenting more frequently, there has been more discussion and a little less judgment. Our moderating platform Spot.IM makes sure all comments are within our editorial policy.
Hannah Rimm

Hannah Rimm

Editor, Money Diaries

Find the latest analysis and insight in our blog.

Blog - Why Conversations Are the Most Valuable Ad Inventory on the Internet

Articles, Conversations

Why Conversations Are the Most Valuable Ad Inventory on the Internet

By Kelly Andresen

Announcements, News

The World Cup Is Testing Every Publisher & Sports Community on the Internet

By Victor Yakovlev

Announcements

OpenWeb Launches Community Exchange Platform, Names Kelly Andresen Executive Vice President of Demand Sales

By Andrew Arida

Articles, Tech

Community Is Not a Feature — It’s the Future of Publishing

By Andrew Arida

Let’s have a conversation.

Right now OpenWeb has a limited number of partners we can work with in order to provide the highest quality service to each and every one. Let us know you’re interested and stay informed about how OpenWeb is empowering publishers and advertisers to change online conversations for good.

For any legal matters, please contact us at legal@openweb.com.
For any legal matters, please contact us at legal@openweb.com.