Turn Unknown Readers Into Active, Logged In Users

 recent study shows that although the average publisher only has 3.8% loyal readers, this audience group has outsized consumption habits—reading 5x more content than non-loyal readers.
So, how do publishers build and expand a loyal audience—while keeping it engaged over time?
At OpenWeb, we work with publishers to build their online communities, turning unknown readers into active, logged-in users – giving publishers a path to deliver contextually-relevant ads to engaged, first-party audiences.
In this ebook, we address some of the publishing industry’s biggest challenges around increasing loyal users, like:

How best to create pathways to convert casual readers into known users

Ways to create brand and user-safe environments that tackle toxicity

The benefits of launching active personalization

… and more. Let’s start planning for better growth—and start hosting loyal users who come back more often.