On this episode of The Community Exchange Podcast, we welcome Nina Gould, Chief Innovation Officer at Forbes.

In our discussion, MSG and Nina discuss:

— Nina’s career journey from designer and coder at Forbes.com to Chief Product Officer and now Chief Innovation Officer
— The shift from print to digital and how legacy publishers adapted business models and workflows
— Product’s unique role sitting between editorial, business, and technology inside media companies
— Why innovation in publishing must go beyond “cool tech” and focus on solving real business and audience problems
— How AI, GenAI, and “Google Zero” are reshaping audience expectations, traffic, and discovery
— The rising importance of personalization, community, and user experience in digital publishing
— Which engagement metrics matter most for measuring content success in today’s environment
— The need to reinvent advertising models for a post-scale era, focusing on engagement and value

And more.

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Guest

Nina Gould
Nina GouldChief Innovation Officer, Forbes

As Chief Innovation Officer at Forbes, Nina has over 25 years of experience in product strategy and digital innovation. She leads cross-functional teams to create user-focused products for web, mobile, social, and new platforms, supporting Forbes' position as a leading business media brand. With expertise in content growth strategy, digital innovation, UI/UX design, affiliate marketing, SEO/GEO, she is dedicated to delivering impactful solutions that drive growth and enhance the Forbes brand globally.

Host

Matthew Scott Goldstein (MSG)
Matthew Scott Goldstein (MSG)Independent Analyst / Advisor / Consultant

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