Larry Allen is the VP & GM of Data and Addressable Enablement for Comcast Advertising. In this role, he is responsible for leading the overarching addressable TV solutions and product roadmap across Comcast, serving both internal and external clients. Larry leverages and licenses data and technology to enhance the consumer experience while delivering optimal results for clients across all screens. With more than 20 years of extensive experience in media, marketing, and ad technology, Larry previously served as VP of Ad Strategy at WarnerMedia, where he developed innovative advanced TV solutions and drove product vision. In addition, Larry held senior positions at Xaxis, AOL, Yieldex, Viewpoint Corporation (Unicast) and 24/7 Real Media.