The Engineer Powering Small Publishers with Paul Bannister

Could separating buy and sell at Google drive innovation in ad tech?

On this episode of The Community Exchange Podcast, we welcome Paul Bannister, Chief Strategy Officer at Raptive to dig into that and more, including:

— Ad tech at the dawn of programmatic,
— Generative AI’s role in changing news and information consumption habits,
— The effect of declining search traffic on lifestyle publishers,
— Building and maintaining a remote company, and
— Generative AI’s role in changing news and information consumption habits.

Guest

Paul Bannister

Chief Strategy Officer, Raptive

Paul Bannister, Chief Strategy Officer, Raptive, is a leading voice in digital advertising, having been quoted in The Wall Street Journal, Ad Week, AdExchanger, Morning Brew, AdMonsters, Digiday, and others in 2024 alone - speaking candidly about Google, AI, Data Privacy and other critical industry topics. He leads the company’s monetization teams across ads, affiliate marketing, and new revenue streams. His teams work to create compelling media and commerce experiences that connect the world’s largest brands with the company’s more than 5,200 creators. Paul has been a key architect in building the company’s industry-leading programmatic approach and shaping the company’s cutting-edge products and programs. Paul serves on the board of the IAB Tech Lab and is actively involved in the W3C and Prebid communities that are driving the future of advertising.

Host

Matthew Scott Goldstein (MSG)

Independent Analyst / Advisor / Consultant

Guest

Host

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