The Entrepreneur inside the Agency with Johnny Won

On this episode of The Community Exchange Podcast, we welcome Johnny Won, Global Head of Martech, Ad Tech, and Ops at EssenceMediacom.

In our discussion, MSG and Johnny discuss:

— His entrepreneurial background and unlikely career path,
— Building and scaling businesses,
— The role of privacy sandbox and cookies in shaping the future of advertising,
— The current advertising landscape and the new emerging signals,
— Generative AI use cases at EssenceMediacom and in the industry,

And more.

Guest

Johnny Won

Global Head of Martech, Ad Tech & Ops

Johnny is a seasoned leader with over 18 years of experience in Martech, Ad tech, and data projects, specializing in AI and marketing transformation. He is an expert in innovation in advertising and a two-time Adweek Media Plan of the Year winner for mobile and gaming in emerging media. At EssenceMediacom, he drives global martech and AI strategies, helping brands maximize their tech investments. Johnny is known for spearheading transformative marketing initiatives that leverage cutting-edge advertising and marketing technologies. His work with the world’s leading brands has unlocked new revenue streams and set benchmarks for industry innovation. Prior to joining EssenceMediacom, he spent 5 years leading an ad tech consultancy in NYC.

Host

Matthew Scott Goldstein (MSG)

Independent Analyst / Advisor / Consultant

Guest

Host

Episodes

Unlocking New Revenue Streams with Condé Nast’s Jennifer Salant

Detangling the Advertising Web with Adweek’s Will Lee