26.07.23
Leveraging Data for Inclusive Advertising and Strategic Growth w/ Jeremy Hlavacek
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On this episode of The Community Exchange Podcast, we welcome Johnny Won, Global Head of Martech, Ad Tech, and Ops at EssenceMediacom.
In our discussion, MSG and Johnny discuss:
— His entrepreneurial background and unlikely career path,
— Building and scaling businesses,
— The role of privacy sandbox and cookies in shaping the future of advertising,
— The current advertising landscape and the new emerging signals,
— Generative AI use cases at EssenceMediacom and in the industry,
And more.
In our discussion, MSG and Johnny discuss:
— His entrepreneurial background and unlikely career path,
— Building and scaling businesses,
— The role of privacy sandbox and cookies in shaping the future of advertising,
— The current advertising landscape and the new emerging signals,
— Generative AI use cases at EssenceMediacom and in the industry,
And more.
Guest
Johnny WonGlobal Head of Martech, Ad Tech & Ops, EssenceMediacom
Johnny is a seasoned leader with over 18 years of experience in Martech, Ad tech, and data projects, specializing in AI and marketing transformation. He is an expert in innovation in advertising and a two-time Adweek Media Plan of the Year winner for mobile and gaming in emerging media. At EssenceMediacom, he drives global martech and AI strategies, helping brands maximize their tech investments. Johnny is known for spearheading transformative marketing initiatives that leverage cutting-edge advertising and marketing technologies. His work with the world’s leading brands has unlocked new revenue streams and set benchmarks for industry innovation. Prior to joining EssenceMediacom, he spent 5 years leading an ad tech consultancy in NYC.
Host
Matthew Scott Goldstein (MSG)Independent Analyst / Advisor / Consultant
