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On this episode of The Community Exchange Podcast, we welcome Jess Giles, Managing Director, Media and Publishing at Code and Theory.
In our discussion, MSG and Jess discuss:
— Jess’s unconventional path from film school to brand strategy leadership via The New Yorker, Vogue, and Condé Nast
— The early magazine media and leadership lessons from Condé Nast culture
— Evolving brand strategy for publishers in the digital age and shifting away from platform dependency
— The role of first-party data, loyalty loops, and closed ecosystems in audience engagement and monetization
— Community-building and utility-focused product design as under-leveraged assets for publishers
— The disruptive impact of AI and LLMs on lifestyle content, content parity, and search behavior
— What makes a differentiated content experience in a commoditized internet
— Her outlook on the next generation of creative leadership in media and publishing
And more.
New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
In our discussion, MSG and Jess discuss:
— Jess’s unconventional path from film school to brand strategy leadership via The New Yorker, Vogue, and Condé Nast
— The early magazine media and leadership lessons from Condé Nast culture
— Evolving brand strategy for publishers in the digital age and shifting away from platform dependency
— The role of first-party data, loyalty loops, and closed ecosystems in audience engagement and monetization
— Community-building and utility-focused product design as under-leveraged assets for publishers
— The disruptive impact of AI and LLMs on lifestyle content, content parity, and search behavior
— What makes a differentiated content experience in a commoditized internet
— Her outlook on the next generation of creative leadership in media and publishing
And more.
New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
Guest
Jessica GilesManaging Director, Media Experience, Code and Theory
Jessica Giles is the Managing Director of the Media Experience Practice at Code and Theory, the technology and creative network behind Vogue.com, CNN’s Magic Wall and the recent relaunches of the Star Tribune and TechCrunch. Formerly Editor-in-Chief of Cosmopolitan, she drove record audiences and award-winning innovation.
Host
Matthew Scott Goldstein (MSG)Independent Analyst / Advisor / Consultant
