On this episode of The Community Exchange Podcast, we welcome Kelly Andresen, EVP, Demand Sales at OpenWeb.
In our discussion, MSG and Kelly discuss:
— From Washington Post ad innovations to building branded content studios from scratch
— Why storytelling is still the most underrated skill in advertising
— Why human relationships matter more than ever in a world run by AI
— The role of agencies in the new digital landscape
— Why the open internet is becoming more attractive as walled gardens get crowded
— The shift from impressions to outcomes as the core advertiser metric
— Why sales teams are changing and what great salespeople actually look like
— How attention, not scale, should define advertising success going forward
And more.
New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
In our discussion, MSG and Kelly discuss:
— From Washington Post ad innovations to building branded content studios from scratch
— Why storytelling is still the most underrated skill in advertising
— Why human relationships matter more than ever in a world run by AI
— The role of agencies in the new digital landscape
— Why the open internet is becoming more attractive as walled gardens get crowded
— The shift from impressions to outcomes as the core advertiser metric
— Why sales teams are changing and what great salespeople actually look like
— How attention, not scale, should define advertising success going forward
And more.
New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
