The End of Scale: How media is evolving as referral traffic falls and cookies change

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The End of Scale How media is evolving as referral traffic falls and cookies change.

Heather Carver Chief Revenue Officer Freestar

Mitch Hansen Vice President OpenWeb

Felix Zeng Head of Programmatic The Weather Company

Today, as generative AI finds its way into every part of business, cookie tracking is changing, and referral traffic is plummeting, the era of scale is coming to an end.

The question is — How can publishers navigate this new era?

Check out our live webinar with Heather Carver, Chief Revenue Officer at Freestar, and Felix Zeng, Head of Programmatic & Emerging Revenues at The Weather Company, to tackle that question.

Heather is a leader in her field with 10+ years of experience in advertising and publishing at renowned companies like Freestar, March Media Group, Rubicon Project, Magnite, and Amazon.

Felix is an industry expert with 15+ years in the publishing industry, with 10+ years at IBM and The Weather Company.

In this discussion, they shared insights on:

— What declining referral traffic means for publishers,

— How publishers can prepare for changes in cookie tracking,

— The effect of generative AI on the media ecosystem,

— The importance of and tactics to diversify revenue streams,

and more.

Download the full webinar at the form.

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