Strategy in the Age of AI, for Publishers. The Key to Thriving in the AI Revolution, with The Daily Beast

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Strategy in the Age of AI, for Publishers The Key to Thriving in the AI Revolution, with The Daily Beast

Allison McHenry Chief Technology Officer The Daily Beast

Miranda Andersson Director, Business Development OpenWeb

Reader acquisition sources that publishers rely on have become, well, less reliable. Changes to algorithms and data and privacy regulations alike have already posed challenges to some traditional acquisition strategies. But today, AI’s break-neck adoption by search engines threatens yet another major pillar of digital publishers’ acquisition strategy. The question is, how can publishers stay ahead of the game? Check out our webinar with Allison McHenry, The Daily Beast’s Chief Technology Officer, that tackled that question. The Daily Beast is a beloved, global digital publisher with millions of engaged readers. Allison is an engineering leader with an impressive 20+ years of experience at renowned companies like Hearst Digital media, Meta, And Vox Media.

In this live webinar, we covered: — How to navigate the constantly shifting technological landscape in digital publishing; — How to harness emerging technology like AI to elevate user experiences; and — Why a strong community is a great check against instability. Download the full webinar at the form.

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