On this episode of The Community Exchange Podcast, we welcome Marc Guldimann, Co-founder and CEO at Adelaide.
In our discussion, MSG and Marc discuss:
— Marc’s path from decision science and wireless startups into adtech entrepreneurship
— How years of experimentation shaped his thinking on attention and media measurement
— Why attention matters in advertising — and where it can go wrong
— The idea behind AU and measuring media quality, not just impressions
— How broken metrics created bad incentives across digital advertising
— How broken incentives, “lemon markets,” and cost-plus buying have pushed digital advertising into a race to the bottom
— Why publishers, agencies, DSPs, and SSPs all need a better common language for quality
— How AI may hurt low-quality content but strengthen quality publishing
— Moving from impressions and viewability toward a more durable media wide currency
And more.
New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
In our discussion, MSG and Marc discuss:
— Marc’s path from decision science and wireless startups into adtech entrepreneurship
— How years of experimentation shaped his thinking on attention and media measurement
— Why attention matters in advertising — and where it can go wrong
— The idea behind AU and measuring media quality, not just impressions
— How broken metrics created bad incentives across digital advertising
— How broken incentives, “lemon markets,” and cost-plus buying have pushed digital advertising into a race to the bottom
— Why publishers, agencies, DSPs, and SSPs all need a better common language for quality
— How AI may hurt low-quality content but strengthen quality publishing
— Moving from impressions and viewability toward a more durable media wide currency
And more.
New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.
