

In our discussion, MSG and Nikhil discuss:
— From Amazon and Bing to leading Microsoft’s content ecosystem
— Why publishers need a seat at the AI table this time
— Flipping the bot strategy: only allow the ones that pay you
— The Microsoft Publisher Content Marketplace and fair content compensation
— How agentic experiences are driving conversions two to three times higher
— How to get found and monetize in a world run by agents
— Why ethically sourced content is becoming a business imperative for enterprises
— The future of content compensation as AI consumption scales
And more.
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