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Articles, Case Study

Case Study: SNY Partners with Spot.IM to drive 20x Time on Site

By OpenWeb Staff

How to Talk With your Readers — Not Just Talk at Them

There’s no better time than now to build a strong, long-lasting relationship with your readers. Here at Spot.IM, we’ve found that the best way to do that is through conversation. Your articles serve as the spark that allows the story to live on through your audience below the fold.

Across our network of publishers, there was a 31% increase in overall users from February to March as people around the world hunkered down at home. In this ever-changing media climate, it has become even more important to appeal to new site visitors and give them a reason to come back for more of your stories and to eventually become loyal readers and subscribers.

Your most loyal audience is your most valuable. Across millions of Spot.IM users, we see commenters drive 3x more page views and spend 15x more time on site than your casual site visitors. Commenters are also more likely to come back for your content week after week.

SNY, the official television home of the New York Mets, Jets, and all things New York sports, saw this first hand when they used Spot.IM to help facilitate interactions with their audience and allow them to express themselves to editors. 

See how SNY was able to get their commenters to spend 20x more time on-site than their casual site visitors.


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