The new California Consumer Privacy Act (CCPA), which will become applicable on January 1, 2020, will give new privacy rights to consumers residing in the State of California, and impose obligations on businesses processing their personal information.
What is OpenWeb’s role under the CCPA?
The CCPA distinguishes between three roles for businesses involved in the processing of personal information:
- Business (similar to “data controller” under GDPR)
- Service provider (similar to “data processor” under GDPR)
- Third party (similar to a Business that does not have a direct interaction with the consumer)
Based on our preliminary understanding and assessment of the CCPA, OpenWeb will typically assume the role of a Business under the CCPA. For further information contact us at: privacy@openweb.com.
What does OpenWeb do in order to comply with the CCPA?
- OpenWeb is already providing its users worldwide with the ability to exercise the rights to Rectification, Erasure, Access and Data Portability (known under the CCPA as the rights to disclosure, deletion & look back), as well as the rights to Object to and Restrict the processing of their personal information.
- OpenWeb will enable users from the state of California to exercise their right to request that we do not “sell” their personal information. In OpenWeb’s case, this will only apply to the use of targeted advertising, and once we receive and verify that the request is valid and indeed filed by a California resident, we will take steps to refrain from providing them with targeted, personalized ads (note however that this does not mean that we will not show ads at all).
- We are following the developments in the legislative and regulatory process surrounding the CCPA and the AG’s Proposed Regulations, and engage in regular ‘benchmarking’ in light of emerging industry practices and standards.
- OpenWeb is already providing its users worldwide with the ability to exercise the rights to Rectification, Erasure, Access and Data Portability (known under the CCPA as the rights to disclosure, deletion & look back), as well as the rights to Object to and Restrict the processing of their personal information.
For more information about our privacy practices, your personal information and how we use it, please visit our Privacy Policy, GDPR resource page, or email us at: privacy@openweb.com